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Farmers receives below average rating from J.D. Power

October 8, 2014 by Steven M. Gursten

One insurance company I used to recommend receives lowest ranking on auto insurance shopping study measuring consumers’ ‘auto insurance purchase experience’

Farmers Insurance

Farmers recently received a below average rating in the J.D. Power 2014 U.S. Insurance Shopping Study, which rates auto insurers based on “overall customer satisfaction with the auto insurance purchase experience …”

Farmers’s below average performance was marked by its “The rest” rating, which is J.D. Power’s lowest rating. “Among the best” is the highest rating. “Better than most” is the second highest. “About average” is third.

This latest J.D. Power auto insurance rating for Farmers is significant for Michigan auto insurance consumers because Farmers is one of the state’s largest auto insurers. It’s also been in years past one of the few insurance companies that I have regularly recommended to the many people who know I’m a lawyer and ask me what insurance companies I like. Unfortunately, things have been going quite badly for Farmers in the years since I used to recommend them.

To start with, I’m suing them more often now than I used to. Here are some examples where I’ve written about Farmers Insurance Company on this legal blog:

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