Attorney Rick J. Houghton of Michigan Auto Law

Rick J. Houghton

attorney
★★★★★
65 Testimonials

Rick is an attorney in the firm’s litigation division. He prides himself on providing excellent client service, communication, and protecting the rights of injured auto crash victims.   Rick and Brandon Hewitt partnered to achieve a $520,000 Ottawa County pain and suffering verdict for a car accident — the largest in West Michigan in 2018.

Rick practices in Michigan Auto Law’s West Michigan office, located in downtown Grand Rapids.

About Rick Houghton

Client Testimonials

Chloe Silver, Muskegon, MI
One ordinary Friday commute home changed my life forever when I was involved in an auto accident. I researched attorneys for a long time before I decided to even talk to anyone. I reached out to Michigan Auto Law and it was one of the best decisions I have ever made. Rick Houghton is an extremely knowledgeable and compassionate attorney. He always treated me with respect and answered all of my questions. For two years, Rick Houghton was always the first person to contact me about any of my doctor’s appointments. He helped me through a situation I wish I was never involved in. He truly cared about my well being and his number one goal wasn’t money but me being as pain free as possible. He fought hard for me and I got a great settlement! If you find yourself looking for an attorney after an auto accident I 100 percent recommend Rick. Thank you for all you did for me!
LOAD MORE

Working with Rick

As an avid rider, Rick also works with many injured motorcyclists. Recently, Rick won a $400,000 settlement for an injured motorcyclist who was hit by a negligent driver, where the insurance company was refusing to take responsibility, disputing both how the crash occurred and the extent of his client’s injuries.

Education

University of Minnesota School of Law, Juris Doctor

  • Cum Laude
  • Dean’s List

Willamette University College of Law

  • Top 20

Universita Commerciale Luigi Bocconi – Milan, Italy

  • Studied EU Law

Michigan Technological University, Bachelor of Science – Marketing and Management

Published Articles

Negligent Entrustment After Bennett, The Grand Rapids Lawyer – March/April 2018

Mitigating Property Damage: The Duty v. The Ability, Minnesota Trial – Fall 2014

Future Medical Expenses to a Reasonable Degree of Certainty? Is that the Standard?, Minnesota Trial – Spring 2013

Honors

Rick has been named to Grand Rapids Magazine’s list of Top Lawyers in 2021 and 2022. He has also been selected to the Super Lawyers Rising Stars list annually since 2014. Super Lawyers is a listing of outstanding attorneys who have attained a high degree of peer recognition and professional achievement. The honor is limited to the top 2.5 percent of lawyers in each state.

Memberships and Affiliations

  • Grand Rapids Bar Association
  • Michigan Association for Justice

Professional Licenses

State Bar of Michigan

State Bar of Minnesota

Federal:

  • Western District of Michigan
  • District of Minnesota

Legal Experience

Rick has considerable experience as a personal injury attorney. Before joining Michigan Auto Law as a trial and litigation attorney, he practiced in Minneapolis, Minnesota with a premier personal injury firm where he obtained millions in total settlements for the people he was helping.

Extensive Pro Bono Work
Rick began his legal career as a volunteer attorney at Southern Minnesota Regional Legal Services, in St. Paul, Minnesota, helping low income clients with housing matters. Rick tried multiple eviction and rental repair cases on behalf of his clients, at no cost to them.

Legal Seminars

  • Speaker, Winning the Minimal Impact Soft Tissue Car Crash Case; 360 Advocacy’s Auto, Truck, Damages Extravaganza; Las Vegas, NV; June 6, 2023

Notable Cases

  • $1.225 Million Car Accident Wrongful Death Settlement – Confidential
  • $950,000 Car Accident Wrongful Death Settlement – Confidential
  • $925,000 Bay County Car Accident Settlement

Client Testimonials

Korbin Terberg
Everyone here at Michigan Auto Law have been tremendously helpful! Rick & Stephanie have been amazing to work with and help me throughout this whole process! I was awarded way more money than I anticipated I would receive from an accident that wasn't my fault! Been a blessing in my life and if you want to get what you deserve! Give everyone at Michigan Auto Law and call and you will be treated fairly and compensated accordingly!
Google Maps
Jeanette Cross
Our attorney Rick Houghton has been amazing. My husband was killed in a motorcycle accident where the driver was clearly negligent. Rick listened. If we had questions he answered them. He didn’t pass us off to a paralegal. He took an actual part in our case even helping with issues when it came to the dispersement when we had family that thought they deserved more than what they going to get. He has been supportive and helpful. He gave of real time lines for our case to be finesse as well. I cannot recommend r them enough. I pray your never need them but it the time comes and you. Find your self dealing with the loss of a loved on these people know their business
Google Maps
Candy Barringer from Mongo, IN
I can't say enough about Michigan Auto Law and my Attorney Rick Houghton. I am so Grateful to them for representing me. Took the worry of how I was going to handle my medical expenses away. Been in a car accident, get ahold of Rick Houghton and his associates at Michigan Auto Law and relax. Thank you all for your help and understanding.
Candy Timbs
After the car accident I was in, I wasn't sure what I was going to do about the hospital bills coming in. I called Michigan Auto Law and spoke with Rick Houghton. He and his associates took my case and fought for me. Won my case. Thank you so much again for taking my case and winning for me.
Google Maps
Troy
Rick Houghton and team went beyond their means to get everything you deserve plus more. I would recommend them to anyone in need. Just call Mich Auto Law for help
Deborah Roberts from Petoskey, MI
Rick Houghton and Tim Holland were outstanding!!! They were both very professional, friendly, thorough, knowledgeable and did a wonderful job helping me understand everything about the process. They gave me great advice on how to proceed but also allowed me to make my own decisions. They were incredibly determined to make sure I received what I deserved and really fought for me!!! Their support staff was equally amazing!! I would HIGHLY recommend them and Michigan Auto Law!!!!
Candy Barringer from Mongo, IN
After my car accident I wasn't sure what I should. Being hurt and having to worry about bills flowing in was stressful. I saw Michigan Auto Law on line and gave them a call. I felt comfortable with my Lawyer. He was very polite and made me feel at ease right outa the gate. Him and his team kept me well informed with the process. I would recommend Michigan Auto Law to anyone without hesitation. Thank you for handling my case so quickly.
Jake Olmstead
I recently had the pleasure of engaging with Rick Houghton and Tim Holland, and I must say that my experience with their communication was nothing short of exceptional. From start to finish, their team exhibited a level of professionalism and responsiveness that exceeded my expectations. One of the standout qualities of Rick Houghton and Tim Holland is their remarkable ability to maintain clear and prompt communication throughout the entire legal process. They demonstrated a genuine commitment to keeping me informed and involved, ensuring that I always felt like a valued client. Whenever I had questions or concerns, they were incredibly attentive, providing timely and insightful responses that put my mind at ease. I was particularly impressed by their approachable and friendly demeanor. Despite their expertise and extensive legal knowledge, Rick Houghton and Tim Holland always made me feel comfortable discussing even the most complex legal matters. They took the time to explain intricate legal concepts in a way that was easy to understand, empowering me to make informed decisions. This level of clarity and transparency greatly contributed to my overall satisfaction with their services. Furthermore, the efficiency of their communication processes was remarkable. Rick Houghton and Tim Holland consistently displayed excellent organizational skills, promptly returning phone calls and emails. They demonstrated a keen attention to detail, ensuring that no important information was overlooked. This level of reliability and timeliness truly set them apart, allowing me to navigate the legal proceedings smoothly and efficiently. Not only did Rick Houghton and Tim Holland excel in communicating with me as their client, but they also demonstrated exceptional teamwork and collaboration within their own firm. This seamless coordination among their team members made me feel confident that my case was being handled by a group of professionals who were dedicated to achieving the best possible outcome. In conclusion, I highly recommend Rick Houghton and Tim Holland for their outstanding communication skills. Their unwavering commitment to client satisfaction, approachability, promptness, and ability to convey complex legal concepts in a clear and concise manner are truly commendable. If you are seeking legal representation that goes above and beyond, you can trust Rick Houghton and Tim Holland to deliver exceptional service. Thanks Jake Olmstead
Google Maps
Shawn Riani from Parma, MI
Rick, Tim, Jason, Megan, Emily and Stephanie have all been great handling my lawsuit! Always checking in, and keeping me updated on each step of the process. I always felt that I was in good hands, and had a professional team that had my best interests. I couldn't recommend them more! Thank you!
Brian Kirk
Rick and his team stayed in contact with me and everything went smooth. I didn’t have to worry or do anything they handled it.
Google Maps
Helen Villa from Grand Rapids, MI
Mr. Houghton was very helpful and was always there to answer questions . Thank you so much happy everything is settled!
David O'Connor
This is the 2nd time I have used this magnificent firm. From my first phone call to closure Tim and his team (Rick, Stephanie, & Megan) made me feel as I was their only client. I have referred several people to them and will passionately continue to do so. 10 Stars if I could!!
Google Maps
Michael Zimmerman from Charlevoix, MI
Amazing lawyer very easy experience working with him. I am 100% satisfied with the results of my case.
Rhonda Hannahs
My husband and I were injured by a distracted driver, Rick and his team took our case and were nothing but wonderful. Helpful with information, appointed a great medical case worker to help navigate through my husband's injuries and plethora of doctors and appts. Rick had it settled just over a year later. I'd recommend him and his team to anyone injured in an auto accident. Thank you!!
Google Maps
Tony White
Rick Houghton and his team were outstanding. Not only did he get my family the maximum settlement, he did it in such a short period of time. Professional, knowledgeable, caring and compassionionate are just a few words that identify Rick and his team. If you are looking for the highest settlement possible with the fastestest results, look no further than Michigan Auto Law. Ask for Rick. They simply are the best!
Google Maps
Kaila DeGroot
I thought I was going to be fine but when my pain wouldn't go away and my family noticed how much trouble I was having, my husband reached out to Michigan Auto Law for help that I wasn't willing to call for myself. I'm not a confrontational person, so the last thing I thought to do was hire an attorney for a lawsuit. I just wanted to make sure my medical bills and time missed from work were taken care of. Tim Holland and Rick Houghton took care of everything for me and even a pain and suffering claim that I didn't know I was entitled to. I appreciate everything Tim, Rick, and everyone at Michigan Auto Law have done for me and will be happy to recommend them to others.
Linda Carney
I was really banged up after my car crash but didn't think I needed an attorney because of Michigan's No-Fault laws (I had no idea what this meant).  My sister thought otherwise and was able to find Michigan Auto Law through their amazing Google reviews (even while she lives in Las Vegas).  She called for me and within minutes the firm called me back to review my case.  Rick Houghton and his team did an amazing job processing my claims with both my insurance company and the insurance for the at-fault vehicle.  I am thankful for the work they did and will be happy to recommend them to anyone I know.
Google Maps
Shelly Lopez
I was referred to Michigan Auto Law and Brandon Hewitt through my doctor who trusted them to take care of me. Rick Houghton and Tim Holland were amazing, fighting with State Farm to make sure my medical bills were paid. I am continuing to recover and happy to have had my attorneys there with me through this difficult time.
AJ
My dad helped me find Michigan Auto Law through researching on the internet. Being from Battle Creek, we wanted a firm that both had the resources and experience to help us through the loss of my mother. We interviewed at least a dozen firms and Michigan Auto Law stood out for their compassion and understanding. I have no doubt this was a complicated process, but Rick Houghton and Tim Holland made it as easy as possible with their experience and knowledge. Our case moved along faster than expected and I know we received the maximum compensation we could have. Nobody wants to deal with insurance companies and difficult claims processes while trying to grieve, thankfully with Michigan Auto Law we didn't have to and we could focus on our family.
Theresa Kuhns from White Cloud, MI
MI Auto Law did an excellent job of representing me. The auto insurance companies were held accountable and made to pay. Not only for current treatments but for all future medical expenses as well. Thank you Michigan Auto
k Polaski
Thank You, Rick Houghton!...You helped me through what I consider the biggest test of my well-being, quality of life, and happiness that I was trying to be robbed of. My life is not perfect, but I can at least make the most of it knowing I will not be burdened the rest of my life with medical bills that I could no longer work to pay for. Your legal experience in fighting for my health care gave me quality of life back and peace of mind for a future that is worth struggling through daily pain for. Thank you so much for fighting for me, justice, and the right thing. Peace to you and yours always.
Google Maps
Kathy
Thank You, Rick Houghton!...You helped me through what I consider the biggest test of my well-being, quality of life, and happiness that I was trying to be robbed of. My life is not perfect, but I can at least make the most of it knowing I will not be burdened the rest of my life with medical bills that I could no longer work to pay for. Your legal experience in fighting for my health care gave me quality of life back and peace of mind for a future that is worth struggling through daily pain for. Thank you so much for fighting for me, justice, and the right thing. Peace to you and yours always.
Marc Menne
We appreciate all you did for us throughout this process, and we say Thank You to Rick Houghton and his team! You were sympathetic to our situation, and kept us informed and educated. Communication was always timely, and if we had any questions, there was always someone to answer our questions. We were referred by a dear friend, and we would definitely recommend Mr. Houghton, and utilize his services again if necessary!! It was a journey we never thought we'd go on, but you made us more confident in our decisions along the way, and for that we are grateful!
Google Maps
melva Russcher
My husband and I were in a bad car accident a while back and was told by some friends of mind to call Michigan auto law. We never thought of doing this but sure am glad we did. Rick and his team worked hard on our case and gave us a nice settlement. We could have not gotten thru this time in our lives without their help. Thank you so much Rick.
Google Maps
Rosemary Soto from Battle Creek, MI
Choosing a attorney is hard u want someone to look out for you and im glad i chose michigan auto law Rick houghton is awesome and he will fight for you and make sure u get the best outcome so thank you again for helping me with my case. I reccommend this law firm to anybody that needs help you wont regret it .
Michele Campbell
I worked closely with Rick Houghton and Tim Holland with MI Auto Law. Both gentlemen were great about being patient with my sometimes sporadic communication, as well as taking the time to explain terms, policies, and procedures to me. Tim did a great job getting me ready for my deposition, which was (for me) the most stressful part of the process, but it went so smoothly and I felt so prepared, going in. I would recommend their services to anyone who's suffered injury from an auto accident.
Google Maps
patricia dixon
Google Maps
Patricia Dixon from Utica, MI
Rick Houghton was my attorney, very professional and to the point, but not in a bad way. Just honest, if he could not answer your question that is what he would tell you. I always felt comfortable talking with him, asking questions and expressing any concerns I may have had I am very pleased at the way he handled my case and I would highly recommend Michigan Auto Law. Patricia Bolton Dixon
Jody Avery
Rick was very helpful after my accident. I received treatment right away. I had to do nothing and it helped me deal with injuries. All the support staff that helped me with all appointments etc. thank you all!
Google Maps
Heather Calvin from Grand Rapids
Very helpful, communicates well and keeps you informed if every step. Overall the whole staff are superb!!!
Amy Mieras from Grand Rapids, MI
Process was handled professionally and expedited quickly.
Brooke “Brooke” Novess
Immaculate services! It was a very swift and quick process. Rick had every answer to my 1 billion questions! He truly has your interest and welfare at heart. During my healing and recovery process I was extremely at ease to know that someone like Rick was taking care of all of the difficult negotiating and problem-solving. Thank you Michigan Auto Law, but more so thank you Rick Houghton!
Google Maps
Terry Luke from Grand Rapids
Michigan auto law did a really good job setting my auto accident case.I would definitely recommend them to others.
Matthew Rogers from Grand Rapids, MI
My experience with Michigan Auto Law was great. From day one they were extremely supportive. After my accident I wasn’t able to move from the couch and they came to me. Not only did Rick Houghton give great legal advise and direction, he also helped with giving me knowledge on how to advocate for myself and seek the best care possible for myself in a medical system that isn’t the most supportive.
Shawn Riani from Parma, MI
So far, I believe that Michigan Auto Law has done great at handling my automobile accident claim. Everyone I have interacted with has been helpful, professional and informative when I have had questions.
Dao Mortensen from Comstock Park, MI
Thank you
Chloe Perham
Rick was extremely helpful and answered all of my questions I had. He made the whole situation easier for me and I would highly recommend for anybody who's dealing with the aftermath of a car accident
Google Maps
Latisha O'Brien from Union City, MI
This firm has been nothing but helpful and devoted in my case from beginning to end.
Carl S
I would recommend this firm to anyone. My attorney had my best interest in mind even when I didn't. Very professional and courteous as well.
Google Maps
Chloe Silver
One ordinary Friday commute home changed my life forever when I was involved in an auto accident. I researched attorneys for a long time before I decided to even talk to anyone. I reached out to Michigan Auto Law and it was one of the best decisions I have ever made. Rick Houghton is an extremely knowledgeable and compassionate attorney. He always treated me with respect and answered all of my questions. For two years, Rick Houghton was always the first person to contact me about any of my doctor's appointments. He helped me through a situation I wish I was never involved in. He truly cared about my well being and his number one goal wasn't money but me being as pain free as possible. He fought hard for me and I got a great settlement! If you find yourself looking for an attorney after an auto accident I 100 percent recommend Rick. Thank you for all you did for me!
Google Maps
Madelyn Precour
We couldn’t have had a more compassionate, hard working, thorough lawyer representing us than we had with Rick. We greatly appreciate all he did for us, and the time and effort he put forth to help us. Thank you, Rick, for everything.
Google Maps
Madelyn Precour from Alpena, MI
We couldn’t have had a more compassionate, hard working, thorough lawyer representing us than we had with Rick. We greatly appreciate all he did for us, and the time and effort he put forth to help us. Thank you, Rick, for everything.
Rhonda Sears
Fantastic!!! Rick Houghton attorney at Michigan Auto Law did an absolutely wonderful job on my case, wouldnt want to have anyonelse handling a case.
Google Maps
Josh S
Michigan Auto Law in Grand Rapids is the best. I had the honor of working for Rick H and Stephanie. They both fought hard for me to get a settlement best for me. Great follow -up and always available to answer questions. Even after my case was done Rick called to make sure all was well and to let me know he is available for me if I had any questions in the future. I hope no one ever has to suffer an accident but if you do give Rick and his team a call at Michigan auto Law of Grand Rapids.
Google Maps
Breanne VanAmberg from Muskegon Heights, MI
Amazing
Kip Kidder
I had never been through anything like this before. Lots of attorneys to choose from and I didn’t want to make a bad choice so I started researching. After reading hundreds of reviews I narrowed my search down to 3 attorney offices to represent me. The first one I met with was Michigan auto law. I never met with another. They were spot on with all my questions. They immediately set my mind at ease so I could concentrate on healing. They took over from there. My attorney is rick Houghton and instantly we got along like lifetime friends. The guy never let me down. He answered calls and text on weekends and after hours if I had questions , not just Monday through Friday bankers hours.. He did everything he said he was going to do and never left me in the dark on anything. In the end he got me a higher settlement then I expected and I never had to enter a court room. I actually think of him as a friend now!! You won’t find a better person or attorney !!!
Google Maps
Chelsea Zoll
The entire staff at Michigan Auto Law was phenomenal. Rick Houghton, my attorney, was diligent, timely and went to bat for me and my family ended up with a settlement that will certainly help improve our future. Rick not only fought for me in the suit against the opposing insurance, but he also went above and beyond and help be my advocate with my insurance company. Rick made sure that I was treated fairly, and I am so forever grateful that I chose Michigan Auto Law and Rick to represent me. I didn't feel like I was dealing with a snobby lawyer; I felt like I was talking to a friend. Rick, again you're awesome!!!
Google Maps
John Sikes
They are great, they have kept in touch with me either by phone or email thru my whole case. Rick was great and very kind. I now I know why y'all are number one law firm. Keep up the great work
Google Maps
Luka Davis from Kentwood, MI
Rick was very patient and understanding throughout this whole process. I feel very fortunate to have had him as my attorney.
David Davis
Google Maps
Robert Suggs from Benton Harbor, MI
Great results.
Jessie Lucero
Google Maps
Treauna Gildon
Michigan Auto Law are very knowledgeable and professional. They are truly there for there clients with compassion.
Google Maps
David Heintz
I would like to thank Brandon, Rick, Tom and the support staff for all of their hard work on my case. They kept me up do date with the progress or delays. Gave sound advice as how to proceed. Always answered all of my questions until I was comfortable that I understood the answers. They were quick to return any calls and respond to any concerns. There was a time during my case when I truly needed help and they were there for me. I think very highly of the entire team and would recommend them to anyone. Sincerely, David Heintz
Google Maps
Kaitlyn Puckett
Throughout the span of two years, Rick Houghton has helped work with me on my case, doing the best he could to establish a reasonable outcome. Along with that he has also supported my overall well-being and comfort in the process. In that complicated period of my life, I knew that I had reinforcement through Rick. He has helped heal apart of my life that I thought would forever be scarred; I can finally grow. Thank you Rick, I am very grateful and happy that I had the opportunity to work with you.
Google Maps
Carl Berridge from Rockford, MI
You are Most Excellent!!!#!! God Bless
Jasmine Thuc
The staff at Michigan Auto Law were so kind and understanding of my condition and my frustrations. They really took the time to explain the process, share important details, and keep me informed of any changes. Attorney Rick Houghton was amazing! A real honest and down to earth guy, Rick was there for me through my struggles. Just a phone call or e-mail away, for a status update or to explain the process. Even through my concussion and the aftereffects, the whole staff has been patient with me while I recover. The main reason I chose Michigan Auto Law was because of the many great reviews as well as their promptness and efficiency in meeting me while in the hospital, the same day I called! Highly recommend!
Google Maps
Miranda Moyer
If you have been through a tragic accident and our searching for the right Auto Accident Team, look no further! I HIGHLY recommend Michigan Auto Law. After my accident, I wasn't sure what to do. But when I first met the team at Michigan Auto Law, I knew I was in good hands, and they took very good care of me. They took the stress and worry, so I was able to focus on healing, and easily guided me through the process. I wasn't able to do many normal things after my accident. But they know and work with a team of excellent qualified individuals to help smooth out the transition. I honestly couldn't have done it without Michigan Auto Law!! I feel tremendously greatful to have had you by my side every step of the way! Thank you for being apart of my healing journey!!! You are one of the best!!!
Google Maps
Theresa Kuhns from White Cloud, MI
Rick Houghton was extremely helpful.
Rachel Kroeze from Holland
Rick was absolutely amazing to work with. He was so helpful and able to answer any questions or concerns I may have had. Definitely made my whole experience with MAL a lot easier!
Jennifer Essenyi
I was rear ended by a drunk driver on my way home from work in August 2017. My life changed forever and so did that of my family on that fateful night. Michigan Auto Law stepped in and helped us navigate all the ins and out that comes with being in a car accident. Brandon Hewitt & Rick Houghton stepped in, answered all our questions, and communicated with our insurance company on our behalf. They, along with their staff, Tonya & Lori, met with us several times, answered all our emails, and questions quickly and truthfully. They presented information from several perspectives and then let my husband and I decide what way we wanted to go. When we settled our first party case regarding medical bills, lost wages, medical miles, and replacement services; Brandon and Rick once again stepped up! They negotiated a great deal for me. Then they personally spoke with all my medical providers on my behalf getting all my medical bills covered at a reasonable cost. Lastly, with the third party part of this Court matter coming up later this year, there is no one I trust more to take care of me during this scary process. Brandon, Rick, Lori, and Tonya will continue to take care of myself and my family with dedication, honesty, integrity, and most of all deep concern for my well-being. I recommend them to one and all when faced with an auto accident. Let them handle your case and you will be well taken care of, just like I was.
Google Maps
Kary Scheiern
Brandon Hewitt and Rick Houghton went above and beyond. At the request of my family, they came to my hospital room to meet me for the first time. They kept in touch by phone and email as my case progressed. They gave me simple suggestions for things I could do that allowed them to keep their fees lower and therefore increase my settlement. Ultimately, they were able to give me the only justice I would be able to get. I would highly recommend them to anyone who has been injured by another driver.
Google Maps
Delores Parker
You were great Thank You.
Ceci S
Everyone at Michigan Auto Law was wonderfully helpful! I am so grateful for their assistance, and I honestly couldn't have expected a better outcome. I can't believe I considered going through this process without an attorney. They were so helpful every step of the way, and I would have been very confused and stressed without them.
Google Maps
Don Schwartzbauer
I was hit on my motorcycle by an uninsured motorist and Rick did a tremendous job helping our family through a very difficult time. Not only did he get the maximum award possible, he handled all aspects of the case including hospital bills and insurance claims. Rick went above and beyond what was required and my family and I cannot thank him enough.
★★★★★
65 Testimonials
Powered by ReviewInc
Disclosure
The reviews displayed may or may not be a complete set. Reviews may be removed if they:
i. Are abusive. An abusive review or comment is one that makes personal attacks, threatens, or harasses others, or uses profanity.
ii. Violate privacy. Reviews that mention specific names of individuals or personal information in a manner that is inappropriate and/or unrelated to the performance of the service rendered are subject to removal.
iii. Are not from a current customer.
iv. Contain material falsehoods.
v. Are deemed inappropriate.
To encourage all feedback, positive or otherwise, an equal incentive for reviews, regardless of rating, may have been provided to the reviewer.

Google reviews provided via APIs https://www.google.com/+/policy/embedded-content.html