A guide for wading through the “wild west” of Internet Legal Advertising
We have all heard the expression “don’t believe everything you read.” Unfortunately, when it comes to advertising on the Internet, there are very few rules. This is why we commonly see personal injury lawyers refer to themselves as “best lawyers” or “super lawyers” or “top lawyers” in Michigan.
It is amazing to see how many lawyers on billboards or websites call themselves “the best lawyer in Michigan.” Humility, or lack thereof, aside few lawyers can attribute these “greatest ever” taglines to credible, independent third-party organizations. In most cases, these are self-proclaimed titles, not the result of comprehensive peer-review by credible third party organizations.
Lawyer advertising on the Internet is still in its infancy. Trying to select a lawyer in this wild, wild, west environment can be challenging. Here are some suggestions for selecting the right lawyer to help after an automobile accident:
Start with Experience
If you need a personal injury lawyer to help you with an auto accident, find a lawyer who handles auto accidents. The State of Michigan, unlike many other states, allows a lawyer to market himself or herself as a Michigan personal injury lawyer without any qualifications, training, certification or litigation experience as a personal injury lawyer. In fact, many of the most aggressive lawyers advertising on the internet for accident and injury cases will be by lawyers who are also advertising for all sorts of completely unrelated areas of law. If you want to find a qualified lawyer to reach the best possible settlement or trial verdict for an automobile accident, you can rest assured the insurance company and defense lawyer will be looking into exactly what type of experience and track record your lawyer has with these types of cases.
When you’re looking for a good lawyer to handle your auto accident case, do research, talk with friends, peers, other auto accident victims. Read anything you can find about the law relating to Michigan auto accidents. Next, you’ll want to search for Michigan lawyers that can handle cases in your local area and in your specific area of practice (i.e. car accidents, truck accidents, motorcycle accidents or wrongful death).
Learn more about selecting the right attorney in our Car Accident Lawyers Resource Center: